Exam | Consumer Behavior
Monday, 1. March 2021 - 8:00 to Monday, 22. July 2024 - 19:24
Exam | Marketing Operations
Thursday, 25. February 2021 - 9:00 to Monday, 22. July 2024 - 19:24, Zoom
Exam | Sales Management
Tuesday, 23. February 2021 - 14:00 to Monday, 22. July 2024 - 19:24, Zoom
Guest Lecture by Dow Goes Digital in Times of COVID-19
In keeping with the tradition, the Chair of Marketing Management (IfM) was once again pleased to welcome representatives from Dow to this year's Sales Management Lecture. Unlike in previous years, the guest lecture on February 5 took place completely digital. Prof.
Virtual Visit at the MCM – Guest Lecture by Engelhard Arzneimittel on Sales Territory Realignment
On January 29, the Chair of Marketing Management (IfM) welcomed two representatives of Engelhard Arzneimittel for a guest lecture of this year's course "Sales Management". Tobias Frank, Director Sales National, and Christine Collot, Head of Shopper and Trade Marketing, gave the MCM students as well as Prof.
Guest lecture | Tobias Frank and Christine Collot (Engelhard Arzneimittel)
Sales Management
Friday, 29. January 2021 - 10:00 to Monday, 22. July 2024 - 19:24
„Zusammen ist man weniger allein” – Das MCM bietet Angebote zur Steigerung der Interaktion an
Die Corona-Situation erschwert die Interaktion nicht nur zwischen Studierenden und Lehrenden, sondern auch den Austausch der Studierenden untereinander. Aufgrund des Digital-Semesters fehlen insbesondere die spontanen, persönlichen Kontakte, die das Universitätsleben ausmachen. Möglichkeiten des kurzen, informellen Austauschs mit Lehrenden im Anschluss an eine Vorlesung oder der zufällige Kontakt mit anderen Studierenden am Fahrradständer zwischen zwei Lehrveranstaltungen sind aktuell nicht gegeben.
Guest lecture | Dr. Malte Probst (Sky Deutschland)
Entertainment Media Marketing
Wednesday, 27. January 2021 - 17:45, ZOOM
Mars Visits the MCM - Virtual Premiere in a Long Tradition of Guest Lectures
On Friday, January 22, it was time again to welcome representatives of Mars in the course “Sales Management”. The company holds a long history as a guest in this course and has provided students with many valuable insights from business practice over the course of the last years. However, the overall context of this year’s guest lecture was genuinely different. Due to the Corona pandemic, it premiered in a virtual format.
Virtual Guest Lecture by Generation f in the Course "Consumer Behavior"
On January 14, the MCM was pleased to receive a visit and digital guest lecture as part of the course "Consumer Behavior" from the startup Generation f. The three co-founders Sophia Escheu, Julia Kirsch and Carla Schell described the process of brainstorming ideas to their pilot project and explained what Generation f is ultimately all about. In essence, their company serves as a virtual platform for sustainable networking.