Kick-Off | Project Seminar in cooperation with Tchibo
Monday, 19. April 2021 - 14:00
Why are discounters focusing on organic products? – Interview with Professor Krafft by Radio RST
Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. Against this background, Radio RST is pursuing the goal of examining this trend in greater detail as part of the broadcast series "Bio vom Discounter".
Advice for retailers: How to better leverage data from and for valuable customer relationships
Professor Krafft, MCM scholar and head of the Chair of Marketing Management (IfM), is the lead author of the study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange”, co-authored by a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.
IfM Research Fellow Dr. Jonas Schmidt Wins the IMU Research for Practice Award
On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age".
Exam | Consumer Behavior
Monday, 1. March 2021 - 8:00 to Wednesday, 18. December 2024 - 15:45
Exam | Marketing Operations
Thursday, 25. February 2021 - 9:00 to Wednesday, 18. December 2024 - 15:45, Zoom
Exam | Sales Management
Tuesday, 23. February 2021 - 14:00 to Wednesday, 18. December 2024 - 15:45, Zoom
Guest Lecture by Dow Goes Digital in Times of COVID-19
In keeping with the tradition, the Chair of Marketing Management (IfM) was once again pleased to welcome representatives from Dow to this year's Sales Management Lecture. Unlike in previous years, the guest lecture on February 5 took place completely digital. Prof.
Virtual Visit at the MCM – Guest Lecture by Engelhard Arzneimittel on Sales Territory Realignment
On January 29, the Chair of Marketing Management (IfM) welcomed two representatives of Engelhard Arzneimittel for a guest lecture of this year's course "Sales Management". Tobias Frank, Director Sales National, and Christine Collot, Head of Shopper and Trade Marketing, gave the MCM students as well as Prof.