The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter
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In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?
Sales Management in a Global B2B Company – Guest Lecture by Dow
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On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.
End of lectures | WS 2022/23
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
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At the MCM, conducting timely and practically relevant research is of utmost importance.
Guest Lecture | Klaus Rudert, Benedikt Rammrath, and Irene Meinhardt (Dow)
Deadline | Theses application for start in Q2 2023 at MCM
Guest Lecture | Tobias Frank (Engelhard Arzneimittel)
Best German Universities - STRIVE Magazine Lists MCM as Top Address for Marketing Students
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Which university you studied at is more important than ever for your professional future. Top German universities support their students in establishing the right networks and developing a future-oriented mindset. STRIVE Magazine show the best addresses for the subjects of business, tech, marketing, law and medicine.
STRIVE magazine is one of the most exciting emerging business magazines in Germany and has made it its mission to address and make insights available to all interested parties who want to rethink business.