As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.
Doctoral colloquium of the IfM at the University of Iceland in Reykjavík
Negotiation conflicts in retail - Professor Manfred Krafft in conversation with Radio NRW
Empty shelves in supermarkets are no longer a rare sight. Not only logistics problems and disrupted supply chains, but also the increased price pressure among manufacturers and retailers contribute to this. Due to rising raw material and energy prices, some suppliers are forced to increase their costs. This in turn leads to new negotiations regarding purchase prices or shelf space between retailers and manufacturers.
Professor Manfred Krafft interviewed by Radio RST - Energy crisis & private labels
The energy crisis, price explosions and the threat of inflation are currently placing a particularly heavy burden on consumers' wallets. Now that the Euro has to be turned over twice, consumers are increasingly turning to private labels of well-known supermarket chains, which allows cost savings of 20 to 30%. But do private labels also help to save energy for the general public, since they are produced differently from other branded products?
Successful IfM Project Seminar in Cooperation With Dr. Ing. h.c.F. Porsche AG
This summer semester, the Chair of Marketing Management (IfM) lead by Professor Manfred Krafft collaborated with the Practical Computer Science Group lead by Professor Kuchen and offered a project seminar in cooperation with Dr. Ing. h.c. F. Porsche AG.
International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco
From August 2 to August 9, 2022, Professor Manfred Krafft and Michael Gerke visited Professor Anne Coughlan in San Francisco to work with her on a joint research project. In the research project, the three co-authors focus on performance factors in direct selling.
HORIZONT | Sonja Gensler im Interview
Welche Chancen eine hohe Inflation für das Marketing bietet
Prof. Dr. Sonja Gensler im Gespräch mit HORIZONT
Chair of Marketing Management (IfM) attends this year's SVI doctoral colloquium in Hamburg
From June 24th to June 25th, the Chair of Marketing and Dialogue Marketing represented by Prof. Kay Peters from the University of Hamburg, invited to this year’s Siegfried Vögele Institute (SVI) doctoral colloquium. The colloquium is a yearly get-together of selected marketing chairs aiming to offer doctoral students the opportunity to present and discuss their research. Due to COVID-19 it had been two years since the colloquium was held in presence.
Guest Lectures About the Potential of Marketing Analytics for Practice And Research
After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.