Für die Master-Vorlesung „Innovation Management“ begrüßte das IWM den CEO der LV digital GmbH Dr. Matthias Weddeling und den Leiter des Business Development Michael Romer. Die LV digital GmbH ist ein Tochterunternehmen des Landwirtschaftsverlages und vereint innovative digitale Lösungskonzepte mit der Leidenschaft zur Landwirtschaft. Ihr Ziel sind nicht nur die Bereitstellung von Plattformen, Softwares und Tools für Landwirte, welche Prozesse verbessern und effizienter gestalten, sondern auch das Landgefühl zugänglich für jedermann zu machen.
LV digital GmbH zu Gast in der Innovation Management Vorlesung
Professor Kübler wins MSI Top Download Award 2018
Together with colleagues Anatoli Colicev (Bocconi University, Italy) and Koen Pauwels (Northeastern University, Boston), Raoul Kübler won the Marketing Science Institute’s prestigious Top Download Award. Their paper „Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?“ was the most downloaded MSI report paper in 2018.
Exciting insights on sales force management at DowDuPont
Last Friday, Klaus Rudert, Global Corporate Account Executive and Managing Director of Dow Germany and Benedikt Rammrath, Senior European Account Manager gave a guest lecture on sales force management in a global company. In line with current topics of the Sales Management lecture, they provided the students with insights into their daily experiences with current challenges, trade-offs regarding the organizational design, and ways to effectively manage the sales force and sales performance in a global company.
Erneute Berufung in den Datenschutz-Beirat des DB Konzerns
Mit Schreiben vom 20. Dezember 2018 berief Martin Seiler, Vorstand Personal und Recht der Deutsche Bahn AG, Professor Manfred Krafft für den Zeitraum 2019 bis 2021 erneut zum Mitglied des Datenschutz-Beirats der DB. Professor Krafft gehört seit Beginn der Arbeit des Beirats im Jahr 2010 diesem jetzt zwölfköpfigen Gremium an. Eine der Aufgaben des Beirats besteht in der Unterstützung des Vorstands und weiterer Verantwortlicher des Konzerndatenschutzes der DB, einen umfassenden Datenschutz im DB Konzern sicherzustellen.
Application for the MCM seminars for the summer semester 2019
Dear students,
as of now, you can apply for the MCM seminars for the summer semester 2019. Please specify your preferences until December 31, 2018.
Application for the MCM seminars for the summer semester 2019 [closed]
The following seminars are offered:
Circle of Excellence in Marketing Supports Start-up Company “Lytt” in their Social Media Strategy
On December 12, 2018, members of the Circle of Excellence in Marketing (CEM) visited the newly founded start-up Lytt in Muenster. Two former students of the University of Muenster brought their idea of a digital person of trust for employees into life and have recently been awarded the founders scholarship EXIST. They are creating a software, which enables employees to contact third party mediators anonymously in case of discrimination, harassment, or other negative experiences at work they need help with.
Guest Lecture on the Role of Emotional Intelligence and Individual Traits in Sales Management
When being responsible for sales management, one crucial task is the identification and selection of potentially successful sales employees. The importance of the recruitment process results from the assumption, that a substantial part of what characterizes high-performers lies in his or her given aptitude. In this vein, Richard McFarland, Professor at ESSEC Business School in Paris, started his lecture last Friday by saying “You can’t teach smart”. In addition, he emphasized the risk of hiring the wrong salesperson by stating that costs of an employee’s bad sales performance could make up to two annual salaries – depending on how much it has taken to detect it at all.
Marketing Center Münster startet Forschungskooperation mit Weltkino Filmverleih
Gemeinsame Wege in Wissenschaft und Praxis
Im Zuge der Digitalisierung sehen sich Unternehmen aus der Entertainmentbranche mit diversen Herausforderungen bei der Konzeption und Vermarktung ihrer Produkte konfrontiert. Dies betrifft damit auch die Herstellung und den Vertrieb von Filminhalten. Im Rahmen einer neuen Forschungskooperation unter dem Titel „Movie Success Lab“ wollen die Weltkino Filmverleih GmbH aus Leipzig und das Marketing Center Münster gemeinsam dem aktuellen Umbruch in der Kino- und Filmlandschaft begegnen.
Valuable insights on e-commerce and omnichannel-management at Mars
Last week, Mars visited the Marketing Center Muenster for a guest lecture in the Sales Management course. In their presentation, Nexan Chopra, E-Commerce Leader Germany and Marcel Hahne, Customer Business Director for Mars Petcare, talked about e-commerce and omnichannel-management at Mars.