Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. Against this background, Radio RST is pursuing the goal of examining this trend in greater detail as part of the broadcast series "Bio vom Discounter".
Why are discounters focusing on organic products? – Interview with Professor Krafft by Radio RST
Advice for retailers: How to better leverage data from and for valuable customer relationships
Professor Krafft, MCM scholar and head of the Chair of Marketing Management (IfM), is the lead author of the study “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange”, co-authored by a multinational research team consisting of, among others, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, and Jialie Chen.
MCM says 'Auf WIEDERsehen' to Prof. Dr. Dr. h.c. Klaus Backhaus
Prof. Klaus Backhaus has shaped the MCM since 1986. After still being active for the MCM as a senior professor for the last 9 years, he says goodbye to his well-deserved retirement on March 31, 2021. We wish him all the best, health and much joy.
IfM Research Fellow Dr. Jonas Schmidt Wins the IMU Research for Practice Award
On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age".
Euregio Start-up Center REACH opened its offices on Geiststraße exactly 1 year ago.
Today, Thorsten Wiesel and his 40-strong team work in the former premises of the Bundesbank. The start-ups that test their ideas with the help of REACH are addressing questions related to, for example, urban gardening, crop science or transaction platform solutions.
Royal Westphalia - Interview with Professor Krafft in "Die Glocke"
In agricultural regions, product queens are crowned who give a face to a product or industry of their region. In an interview with "Die Glocke", Professor Krafft explains which marketing concepts are used to increase the value of the products represented.
"Streamers Changed the Game!" – Dr. Malte Probst from Sky as virtual guest at the MCM
“Subscription-based online streaming services have fundamentally changed the rules of the game in the entertainment industry,” stated Dr. Malte Probst, Senior Vice President Film and Entertainment Portfolio at Sky Deutschland, during his guest lecture as part of Professor Thorsten Hennig-Thurau's and Dr. Ann-Kristin Kupfer’s master's lecture "Entertainment Media Marketing". During his presentation entitled "Transforming an Old School Business - Can You?" on January 27, 2021, Dr.
Learning about Digital Asia in Cyberspace: Meet Björn Ognibeni at Altspace VR!
The MCM will soon launch its very first virtual research institution, the “eXperimental Reality Lab at MCM”. This Thursday, March 11, you will have a chance to meet VR expert and regular MCM guest Björn Ognibeni who will serve as Strategic Director of the forthcoming XRLab at MCM initiative.
Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award
A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.