Within the master’s course Consumer Behavior, which takes place in the current winter semester 2020/ 2021, the Marketing Center Münster was pleased to welcome Professor Wayne D. Hoyer from the University of Texas in Austin, USA. Professor Hoyer has already accompanied this course for several years and has shared his valuable insights with the students. As a long-standing guest at the MCM, he bears the title VIP (Visiting International Professor) at the University of Münster.

Although the lectures of Professor Hoyer already took place in the middle of November, a registration for the course Consumer Behavior is still possible until January 6, 2021. All course materials, including the video-taped lectures of Professor Hoyer, are provided online. Interested students are encouraged to contact Nina Mack by e-mail (n.mack@uni-muenster.de).