🤝 Thanks a lot again for tuning in and showing interest into how to manage social media campaign efficency with the help of an empirical approach. We agree that it is almost impossible to grasp all the exciting insights we talked about in the little time we had. Therefore we thought it might make sense to provide you with some links to the discussed studies so that you can read things again. 

 It was a great pleasure talking to you all and very inspiring to see 💡  that our topic really matters to a lot of people.

So I wanted to provide everyone 💁‍♂️ with some brief summary and some additional material so that you can start your very own return on invest journey and finally understand what drives your very own marketing performance.