A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj
Keywords
Business-to-business marketing; Servitization; Customer-supplier relationships; fsQCA
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2024
Journal
Industrial Marketing Management
Volume
117
Start page
42
End page
65
Language
English
ISSN
0019-8501
DOI