The Role of Sales and Marketing in Market Oriented Companies
Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2013
Journal
Journal of Personal Selling and Sales Management
Volume
33
Issue
4
Start page
353
End page
372
Language
English
ISSN
0885-3134