The Role of Sales and Marketing in Market Oriented Companies

Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2013

Journal
Journal of Personal Selling and Sales Management

Volume
33

Issue
4

Start page
353

End page
372

Language
English

ISSN
0885-3134