Who’s to Blame?! The Mediating Effect of Blame Attributions on Consumers’ Emotional and Behavioral Outcomes

Saarbeck S, Pallas F

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2011

Conference

40th European Marketing Academy Conference

Venue

Ljubljana

Book title

The Day After – Inspiration, Innovation, Implementation

Language

English