Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention | Marketing Center Münster

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Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention

Michaelis Manuel, Duong Dinh Hai Van, Heussler Tobias, Meyer Mareike, Ahlert Dieter

Publication type

Research article (journal)

Publication status

Published

Year

2009

Journal

Advances in Consumer Research (forthcoming)

Volume

2009

Issue

36

Start page

552

End page

553

Language

English