Brands go East - Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen
Ahlert Dieter, Backhaus Christof, Berentzen Johannes, Blut Markus, Michaelis Manuel, Ullrich Wolfgang
Publication type
Working paper
Peer reviewed
No
Publication status
Published
Year
2006
Editor
Ahlert Dieter
Number of pages
74
Volume
1
Title of series
Imadi.net
Place
Münster
Language
German