The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel
Ahlert Dieter, Heußler Tobias, Backhaus Christof, Michaelis Manuel, Ommen Nils
Publication type
Research article (journal)
Publication status
Published
Year
2010
Journal
Journal of Global Fashion Marketing
Volume
Vol. 1
Issue
No. 2
Language
English
ISSN
2093-2685