Vertriebssteuerung
Frenzen Heiko, Krafft Manfred
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Handbuch Industriegütermarketing: Strategien – Instrumente – Anwendungen
Editor
Backhaus Klaus, Voeth Markus
Start page
863
End page
890
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German