Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence | Marketing Center Münster

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Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence

Kötterheinrich K

Keywords
relationship management; marketing; loyalty programs; artificial intelligence

Publication type

Thesis (doctoral or post-doctoral)

Publication status

Published

Year

2021

Publisher

Selbstverlag / Eigenverlag

Place

Münster

Graduation type

Dissertationsschrift

Graduation year

2020

Institution

Universität Münster

Language

English