The Role of Marketing in Digital Business Platforms
Rangaswamy Arvind*, Moch Nicole*, Felten Claudio, van Bruggen Gerrit, Wieringa Jaap E., Wirtz Jochen (*Lead authors)
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Interactive Marketing
Volume
51
Start page
72
End page
90
Language
English
ISSN
1094-9968
DOI