Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?
Kübler RV, Proppe D
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
Business Research
Volume
5
Issue
1
Start page
60
End page
81
Language
English
ISSN
2198-2627
DOI
Full text