App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
Kübler Raoul, Pauwels Koen, Yildirim Gökhan, Fandrich Thomas
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2018
Journal
Journal of Marketing
Volume
82
Language
English
ISSN
0022-2429
DOI