Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures

Allendorf, Julian F.; Kroschke, Mirja; Krafft, Manfred

Keywords
Shopping cart abandonment; countermeasures; Motives; online retailing

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

2018 Global Marketing Conference

Venue

Tokyo

Book title

Proceedings of 2018 Global Marketing Conference

Editor

Global Alliance of Marketing and Management Association (GAMMA)

Start page

1

End page

2

Publisher

Selbstverlag / Eigenverlag

Place

Tokyo

Language

English