On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior

Allendorf, Julian F.; Kroschke, Mirja; Krafft, Manfred

Keywords
Shopper Marketing; Sensory Aspects; Music; Light; Purchase Behavior; Congruency

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

47th European Marketing Academy (EMAC) Conference

Venue

Glasgow

Book title

Proceedings of 47th European Marketing Academy (EMAC) Conference

Editor

European Marketing Academy

Start page

1

End page

6

Publisher

Selbstverlag / Eigenverlag

Place

Glasgow, UK

Language

English