It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior

Allendorf Julian F., Kroschke Mirja, Krafft Manfred

Abstract

Keywords
Shopper Marketing; Music; Light; Sensory Aspects; Purchase Behavior; Congruency; Interactions

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

46th Academy of Marketing Science (AMS) Conference

Venue

New Orleans, LA

Book title

Proceedings of 46th Academy of Marketing Science (AMS) Conference

Editor

Academy of Marketing Science

Start page

1

End page

2

Publisher

Selbstverlag / Eigenverlag

Place

New Orleans, LA

Language

English