High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling

Coughlan, Anne T.; Krafft, Manfred; Allendorf, Julian F.

Keywords
Direct Selling; Performance; Distributors; MOA

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

2018 AMA Winter Marketing Educators' Conference

Venue

New Orleans, LA

Book title

Proceedings of 2018 AMA Winter Marketing Educators' Conference

Editor

American Marketing Association

Start page

1

End page

2

Publisher

Selbstverlag / Eigenverlag

Place

Chicago

Language

English