Marketing heute und morgen - Entwicklungstendenzen in Theorie und Praxis
Meffert Heribert
Publication type
Book (edited collection)
Peer reviewed
Yes
Publication status
Published
Year
1975
Journal
Absatzwirtschaft
Editor
Meffert Heribert
Start page
64
End page
70
Publisher
Springer Gabler
Place
Wiesbaden
Language
German