Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone
Meffert Heribert, Rauch Christian
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2013
Book title
Dialogmarketing im Dialog
Editor
Gerdes Jürgen, Hesse Jürgen, Vögele Siegfried
Start page
19
End page
41
Place
Wiesbaden
Language
German