Der CEO als Marke!? – Eine Analyse der Potenziale und Risiken
Meffert Heribert, Deitmar Hanna Lena
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2013
Book title
Leadership Reputation
Editor
Keuper Frank, Becker Jörn
Start page
83
End page
100
Place
Berlin
Language
German