The Objectives and Benefits of Trade Fair Participation for Exhibiting Enterprises and Visitors
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2005
Book title
Trade Show Management
Editor
Kirchgeorg Manfred, Dornscheidt Werner, Giese Wilhelm, Stoeck Norbert
Start page
993
End page
1008
Place
Wiesbaden
Language
English