Luxusmarkenstrategie
Meffert Heribert, Lasslop Ingo
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Handbuch Markenartikel
Editor
Bruhn Manfred
Start page
927
End page
948
Edition
2.
Place
Wiesbaden
Language
German