Marketing im Turn-around-Management
Meffert Heribert, Schleusener Michael, Schneider Helmut
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2000
Book title
Verkehrsdienstleistungsmarketing
Editor
Meffert Heribert
Start page
229
End page
252
Publisher
Springer
Place
Wiesbaden
Language
German