Das Marketing in der Betriebswirtschaftslehre
Meffert Heribert, Burmann Christoph
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1997
Book title
Lexikon der aktuellen Marketingbegriffe
Editor
Meffert Heribert
Start page
13
End page
61
Place
Frankfurt
Language
German