Erfolgsfaktoren der Markenkommunikation im Produktlebenszyklus
Meffert Heribert, Schürmann Uwe
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1994
Book title
Handbuch Markenartikel
Editor
Bruhn Manfred
Start page
985
End page
1008
Place
Stuttgart
Language
German