Konsumgütermarketing
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1992
Book title
Handwörterbuch der Betriebswirtschaft
Editor
Wittmann Waldemar, Kern Werner, Köhler Richard, Küpper Hans-Ulrich, von Wysocki Klaus
Start page
2241
End page
2255
Place
Stuttgart
Language
German