Konsumerismus - Merkmale, Forderungen, Auswirkungen
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1975
Book title
Marketing heute und morgen - Entwicklungstendenzen in Theorie und Praxis
Editor
Meffert Heribert
Start page
459
End page
483
Publisher
Gabler
Place
Wiesbaden
Language
German