Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts
Krafft Manfred, Bues Mirja
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2017
Book title
Kundenwert
Editor
Helm Sabrina, Günter Bernd, Eggert Andreas
Start page
237
End page
250
Edition
4
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German