Mehrstufige Eigenmarken: Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann Philipp
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2017
Book title
Kundenmanagement & Electronic Commerce
Editor
Krafft Manfred
Start page
1
End page
324
Publisher
Springer Gabler
Language
German