Integration von Marketing und Vertrieb

Krafft Manfred, Haase Kerstin



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2004

Book title
Exzellenz in Markenmanagement und Vertrieb

Editor
Ahlert, Dieter

Start page
89

End page
100

Publisher
Gabler

Place
Wiesbaden

Language
German