Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces
Krafft, Manfred, Albers Sönke, Lal Rajiv
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2004
Journal
International Journal of Research in Marketing
Volume
21
Issue
3
Start page
265
End page
283
Language
English
ISSN
0167-8116