Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment | Marketing Center Münster

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Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment

Elsner Ralf, Krafft Manfred, Huchzermeier Arnd

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2004

Journal

Marketing Science

Volume

23

Issue

2

Start page

192

End page

206

Language

English

ISSN

0732-2399