Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing

Bues M, Stegemann M, Hoyer W D

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

accepted / in press (not yet published)

Year

2016

Conference

Proceedings of the 45th EMAC Annual Conference

Venue

Oslo, Norway

Language

English