Let Your Customer Be King - The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects
Bues Mirja, Kraus Laura K., Stegemann Manuel, Hoyer Wayne D.
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2016
Conference
44th Academy of Marketing Science Annual Conference
Venue
Orlando, FL, USA
Language
English