Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures
| Project status | definitely finished |
| Project time | 01.01.2017- 31.12.2020 |
| Keywords | Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives |
| Project status | definitely finished |
| Project time | 01.01.2017- 31.12.2020 |
| Keywords | Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives |