FOR 1452: Marketing in the Context of Digital Social Media - TP 03: New Product Buzz: Measurement, Mode of Action, and Influence of Dynamic, Collective Anticipation in Digital Social Media
| Project status | definitely finished |
| Project time | 01.03.2018- 28.02.2021 |
| Funding source | DFG - Research Unit |
| Project number | HE 3437/11-2 |
| Keywords | Buzz; social influence; anticipation; social media |