Executive Summaries
Krafft Manfred, Reinartz Werner, Dellaert Benedict, Kumar Vibhore, Varadarajan Rajan
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Journal of Retailing
Volume
87. Jg.
Start page
1
End page
3
Language
English
ISSN
0022-4359