Does it matter to all in the same way? How culture moderates the perception of corporate unethical behavior

Dewender, Stefanie; Kübler, Raoul



Publication type
Abstract in edited proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2023

Conference
52nd Annual EMAC Conference

Venue
Odense

Book title
Proceedings of the European Marketing Academy

Editor
European Marketing Acadamy