Strategisches Vertriebsmanagement
Backhaus Klaus, Budt Michael, Neun Harald
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2011
Book title
Homburg C., Wieseke J.: Handbuch Vertriebsmanagement - Strategie, Führung, Informationsmanagement
Start page
35
End page
55
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German