Strategisches Vertriebsmanagement

Backaus Klaus, Budt Michael, Neun Harald

Publication type

Research article (book contribution)

Peer reviewed

No

Publication status

Published

Year

2011

Book title

Handbuch Vertriebsmanagement - Strategie - Führung - Informationsmanagement - CRM

Editor

Homburg Christian, Wieseke Jan

Start page

35

End page

55

Publisher

Gabler

Place

Wiesbaden

Language

German

ISBN

978-3-8349-1977-9