Channel-Based Price Differentiation: Does It Affect Customer Retention and Is It Feasible for Mobile Communications Retailer?
Paul Michael, Beckmann Julia
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2012
Conference
Enhancing Knowledge Development in Marketing: Proceedings of the 2012 AMA Winter Educators´ Conference
Volume
23
Language
English