Gegen den Strom - Proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten

Fredebeul-Krein Tobias, Krafft Manfred, Suwelack Thomas

Publication type

Research article (journal)

Peer reviewed

No

Publication status

Published

Year

2010

Journal

Marketing Review St. Gallen

Volume

27

Issue

1

Start page

8

End page

13

Language

German