Customer Relationship Management öffentlicher und privater TV-Sender
Krafft Manfred, Götz Oliver
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2003
Book title
Handbuch Medien- und Multimediamanagement
Editor
Wirtz Bernd W.
Start page
337
End page
363
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German