Relationship Marketing von Hochschulen – ein Paradigmenwechsel
Langer, Markus F./ Beckmann, Julia
Publication type
Research article (book contribution)
Publication status
Published
Year
2010
Book title
Hochschul Relationship Marketing
Editor
Georges Ulrich/ Voss, Rödiger
Start page
1
End page
44
Edition
1
Publisher
Eul Verlag
Place
Köln
Language
German
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